MailChimp, founded in 2001 by Rocket Science Group has evolved into one of the most known email marketing solutions championing Software-as-a-Service (SaaS) pricing model. Founded by Ben Chestnut with Dan Kurzius, today MailChimp employs over 500 staff and have accumulated over 10 million users. I have been a fan of the product for many years and we use MailChimp for our own marketing campaigns.

MailChimp App on UnifiedVU Platform displays results of your email campaigns when a contact is selected on an adjacent App. Today, the MailChimp App works with the three Customer Relationship Management (CRM) Apps we support, these being, Salesforce, SugarCRM and CapsuleCRM.

MailChimp App forms part of the Single Customer View, where we unify customer records from sales, marketing, accounting and support systems on one intuitive User Interface (UI) to increase Customer Life Time Value (LTV).

 

Resources:

  1. Introducing Mailchimp with any CRM #Salesforce #CapsuleCRM
  2. Idiot’s guide to creating a #MailChimp #EmailMarketing campaign

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Categories: General