Are you one of those marketers who is obsessed with the detail like me? Do you go beyond the simple use case of MailChimp (i.e. mass emailing) to analysing who opened or a clicked a particular campaign? Do you download CSV files from MailChimp for analysis? If you do, our latest MailChimp App (MailChimp Campaign Analysis) might be of interest to you.

Before you start, I must warn you that this solution will not work for very large lists. We’ve tested against our master list which hovers around 7000 contacts. So, if your list is 5,000 or so, this could be of interest.

 

mailchimp campaign analysis

mailchimp campaign analysis

To trial, first add MailChimp Campaign Analysis, MailChimp Contact Analysis and your CRM Contacts Apps to a Page on a new or existing Space. Its not mandatory to add the CRM Contacts App. Then sync MailChimp Contacts Analysis App with your MailChimp credentials.

Once sync’d, choose a Campaign you would like to analyse from MailChimp Campaign Analysis App (first App on left). It will immediately show a donut displaying sent, opened and clicked contacts. Then select either Opened or Clicked option from the Action selector.

App will start to read data from MailChimp 100 records at a time. It will advise the status as the search continues and will automatically adjust pagination.

Now select any displayed contact. Adjacent MailChimp Contact Analysis App will immediately display how the contact responded to all your marketing campaigns.

If CRM Contacts App is present, it will display the contact’s details.

 

MailChimp Detailed Analysis

MailChimp Detailed Analysis

You don’t need to stop there. You can continue to add other Apps which makes sense to your workflows.

Let’s say based on the results, you would like to make an appointment to call the contact, who might be a prospect, existing customer, supplier or a stakeholder. Just add CanUMeet App and select a time to suit you. CanUMeet is a new service, similar to Calendly which is quickly gaining traction. As more people starts using CanUMeet, it will become easier to book meetings.

What if its an existing customer? Add Help Desk App, in this case, Zendesk to analyse support tickets.

There is no real limit to this. Ideal for small lists and specially when targeting or communicating with high value customers.

You could also use these two MailChimp Apps to detect potential churn or detect ready to buy signals.

We’ve also discovered that Campaigns which had an A/B test element might not work well. If you generate a campaign from blog post, MailChimp Campaign Analysis App will not detect them. But MailChimp Contacts Analysis App should work.

As always, very keen to hear what you think?

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Categories: Marketing