Research

Launch of Customer Data Platform Institute by David Raab to bring attention to #SingleCustomerView

David Raab of Raab Associates have launched Customer Data Platform (CDP) Institute to highlight the importance of Single Customer View, as new entrants continue to enter Marketing Technology (MarTech) segment, creating significant confusion among Marketers.     First reported by Noreen Seebacher of CMSWire, the CDP Institute educates marketers about the issues, methods, and Read more...

By Manoj Ranaweera, ago