Research

Launch of Customer Data Platform Institute by David Raab to bring attention to #SingleCustomerView

David Raab of Raab Associates has launched Customer Data Platform (CDP) Institute to highlight the importance of Single Customer View (SCV), as new entrants continue to enter Marketing Technology (MarTech) segment, creating further confusion among Marketers, as the number of solutions available at the disposal of the Chief Marketing Officer (CMO) Read more...

By Manoj Ranaweera, ago