Could Benioff better SaaStr Lemkin?

Marc Benioff, CEO of Salesforce.com knows how to throw a party. Musicians, politicians and A listers are a regular feature at Dreamforce, the mega party Marc and Salesforce organise annually to bring customers, partners, tech pundits and like-minded individuals together. Now we have a new superstar, in the form of a SaaS guru who has elevated to[…]

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Lack of Personalisation in Gartner Top Trends for 2015

It is my belief that the modern enterprise has three technology challenges. Of these two are well documented and the third is yet to be acknowledged. In 2000, Marc Benioff changed the software landscape by launching Salesforce, the father of Software-as-a-Service (SaaS) business model. He used “no software” as his core marketing message, as he flipped[…]

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Understanding the Web Analytics Market

The world of marketing products, especially those with Software-as-a-Service (SaaS) pricing model is multiplying at an alarming level. Many of these techstartups fail due to poor execution, inability to gain significant traction and the killer of all startups, the running out of funding to support costs and salaries. Those who make through tend to focus[…]

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