How to choose a category to compete in a world exploding with business software

As any Marketer knows, positioning products and solutions is vital to the eventual success of that product or service. In September, we explored how UnifiedVU fits in with some of the existing software categories, mainly Dashboards, Business Intelligence, Integrations and User Experience Platforms.   Homing into a software category we can fit in Early this month,[…]

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SINGLE CUSTOMER VIEW 2.0 – The holy grail #SingleCustomerView #SCV #UnifiedVU

The holy grail of bringing your sales, marketing, finance, support, projects and external data into one screen with functionality The concept of Single Customer View (SCV) is nothing new. In the past, the attempts focused on creating a Master Data Record. Hence the birth of Master Data Management (MDM) solutions and with the popularity of[…]

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Launch of Customer Data Platform Institute by David Raab to bring attention to #SingleCustomerView

David Raab of Raab Associates has launched Customer Data Platform (CDP) Institute to highlight the importance of Single Customer View (SCV), as new entrants continue to enter Marketing Technology (MarTech) segment, creating further confusion among Marketers, as the number of solutions available at the disposal of the Chief Marketing Officer (CMO) continue rise exponentially.    […]

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Supporting the #SaaS Cluster of #CapsuleCRM #Zendesk #MailChimp #Xero and #Twitter

One of the first Software-as-a-Service (SaaS) cluster we support includes CapsuleCRM, Zendesk, MailChimp, Xero and Twitter, which also works with Companies House for UK customers and Google Maps for location. Note: Financial figures shown above is for demonstration purpose only and not real. Rest is. When you add these apps on to a Work Space[…]

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